ℹ️ 4% of men are "muscular"
ℹ️ 1.5% of men have "six-pack abs"
ℹ️ 0.06% of the population have both
Magnetic attraction that draws admiration effortlessly



- "Clothes hang off you like wet fabric on a hanger — an unrivalled, sculpted physique that instantly turns heads"
Earn admiration and influence among peers and leaders
- "A powerful, dominant, athletic physique naturally commands respect in every room you enter"
Earn admiration and influence among peers and leaders
- "A powerful, dominant, athletic physique naturally commands respect in every room you enter"
Captivate any room naturally — people notice you first
- “Your presence is undeniable; your body tells the story of discipline and strength”
Calm, composed, and fully in control under pressure
- “With confidence rooted in physical mastery, high-pressure situations feel effortless”
Absolute self-assurance in every action and decision

- “Every movement — from posture to handshake — radiates unwavering confidence.”
Bounce back stronger from any setback
- “With a physique that turns heads and opens doors, every setback feels temporary because your presence creates unlimited opportunities.”
About Me


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My name is Rich Anthony. I’ve been powerbuilding since I was 19, developing deep
expertise in strength, conditioning, biomechanics, nutrition, and recovery. Alongside
this, I’ve studied human behavior, mindset, and habit formation to understand what truly
drives lasting transformation. I’m a self-taught, lifelong student of exercise science,
and I also hold the following accreditations:
- Level 2 Gym Instructor (YMCA Awards)
- Level 3 Nutrition Supplements (YMCA Awards)
- Nutrition and Coaching (Precision Nutrition)
- Design of Hypertrophy Programs (Poliquin)
Who It's For
- This isn't for everyone. It's for those who want to stand out — men who take pride in their appearance, presence, and performance. If you're ambitious, competitive, and ready to operate with purpose both physically and mentally, you belong here.
What's Included


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☑️ Mindset Coaching
Strategies to develop discipline, focus, resilience, and unwavering confidence in all areas of life. -
☑️ Skool Community Access
Full access to our private training community, hosting all video lessons, handouts, and resources. -
☑️ Nutrition guide
Guidance and strategies to fuel your body, optimize performance, and accelerate transformation, including cooking tutorials, meal prep, and storage techniques. -
☑️ Community Accountability
Stay consistent with group support, shared progress, and real accountability that keeps you on track. -
☑️ Testosterone Optimization
Techniques and lifestyle strategies to naturally boost hormone balance for peak energy, recovery, and performance. -
☑️ Rest & Recovery Strategies
Evidence-based approaches to ensure proper recovery, improve sleep quality, and maximize results. -
☑️ Interactive Q&A Board
Ask questions directly to me and engage with others on the same journey. -
☑️ Community Accountability
Stay consistent with group support, shared progress, and real accountability that keeps you on track.


💰 Money-Back Guarantee
- I stand fully behind the quality of my coaching. If within one week you don't feel this is exactly what you need to transform your body and mindset, I'll refund you — no questions asked.
Your Commitment
- This program is designed to make your transformation effortless. I will lay out every single detail so you never have to guess or think about anything — from workouts, nutrition, and mindset strategies to how to cook, prep, and store your meals.
- The behaviours become automatic — eating clean, training, and optimizing your body flows naturally, without resistance or overthinking. Every detail is handled, so all you do is show up.
- The result: a sculpted, athletic physique, unshakable confidence, and habits that sustain peak performance for life.
- If you get stuck at any point, you can ask a question and get an immediate answer. And if motivation dips, you'll have video content and access to the Skool community to keep you accountable, supported, and consistently progressing.
- All you need to do is follow the plan and show up consistently. Your only job is to commit to your own transformation — I'll handle the rest. No guesswork. No wasted time. Just results.
How It Works
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Sign Up & Payment
Once you complete payment, you can immediately join the Skool community. -
Skool Community Access
Use the same email you used for payment to authorize your account. -
Start Learning
Once access is granted, you'll enter the classroom section and follow the video course (coming soon) at your own pace. -
Begin Your Journey
Start implementing the workouts, nutrition, mindset, and recovery strategies right away. -
Ask Questions Anytime
If you get stuck, post in the Q&A section for immediate support. -
Engage With the Community
Connect with other members for accountability, motivation, and shared progress. -
Weekly Calls to Overcome Any Challenge
Get direct, personal support for every obstacle, question, or setback you encounter on your journey. These calls ensure you stay on track and make consistent progress toward building your Spartan body and mindset. -
Limited 1-on-1 Access (Limited time)
While the full video training library is still in development, you'll receive direct, personal direct message support from me for any challenge, setback, or question along the way. Availa®bility is limited, so early enrollees get the most direct guidance.
Lifetime Transformation vs. 12-Week Programs
Traditional 12-week Programs

"Gains in lean muscle mass will depend heavily on starting point, consistency, and genetics — often modest in that timeframe, especially for experienced trainees."
Lifetime Access with Warpstrength

"Unlimited access... time to reach your full potential... ongoing support and guidance"
The Systems That Set This Apart
- Using advanced techniques far beyond standard diet, protein, and workouts, and built on 20+ years of research, testing, and experimentation, this precision framework delivers lasting physical and mental transformation — no guesswork involved.
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🎯 Precision Goal Setting (FFMI Method)
Forget arbitrary weight targets. This system uses the Fat-Free Mass Index (FFMI) to define realistic, data-driven goals that align with your genetics and natural potential — giving you clear direction and measurable progress toward your peak physique. -
🔥 Identity Reforge
Transformation from the inside out. This system rebuilds your mindset, habits, and self-img through disciplined practice — forging a new identity that naturally sustains the body and lifestyle you’ve built. -
🧬 Testosterone Optimization
Lifestyle, nutrition, and recovery systems designed to naturally enhance hormonal balance — increasing drive, strength, and muscle-building potential without shortcuts or unsafe methods. -
⚡ Energy Mastery
Learn to generate and sustain high energy throughout your day. Through recovery, nutrition, and strategic movement, you’ll eliminate burnout and operate at peak capacity — mentally and physically. -
🔬 Glycogen Tuning
Strategic carb cycling that keeps you lean while fully fueling your muscles and liver — maintaining energy, performance, and recovery without the crash. -
📈 Dual Progression
A progression model that advances both strength and volume in harmony, ensuring consistent growth without overtraining or stagnation. -
⚖️ Microloading
Small, deliberate increases that compound into massive results. By mastering micro-adjustments, you progress continuously while minimizing fatigue and injury risk. -
💪 Weight Domination
Total control over any given weight — not just lifting it, but commanding it. Build the ability to press, carry, and move weight with precision and confidence, developing real-world power without chasing dangerously heavy lifts. -
🦁 Confidence Conditioning
Confidence isn’t something you “feel” — it’s something you *earn*. This system hardwires discipline, self-trust, and presence through daily action, so confidence becomes your default state.
Stop Hesitating — Take Action Now
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Follow my content and ask me anything — I'll respond with free, no-fluff video advice
directly on
- - Get clarity fast: Training, nutrition, mindset, and performance.
- - No question too small: I answer step-by-step so you can implement immediately.
- - Start seeing results: Your progress begins the moment you engage.
- Don't sit on the sidelines. Follow, ask, act — build the body, mindset, and life you deserve.
- ⏳ You’ll Regret Waiting
- Every day you delay is progress lost. Yes — you can trim down and look better in three months, but building real muscle and achieving your ultimate size? That takes years of consistent work.
- The sooner you start, the sooner you’ll stand out. Every session compounds. Every habit forged today puts you further ahead while everyone else wastes time “getting ready.”
- Stop hesitating. Start now — because a year from today, you’ll either have momentum… or more excuses.
Testimonials



Overview
Joseph isn't chasing abs — he's building dominance. Massive size, real strength, and a
presence that turns heads. His Fat free mass index (FFMI) is a whopping 25 which is
elite status.
Transcript:
"Hi I’m Joseph. As a
bodybuilder, I have quite a bit of experience in strength and conditioning, but Rich
provided new insights on how to cut body fat while still bulking — without losing any
strength or muscle. I used to think that was impossible, but it’s not, and I couldn’t be
happier. He introduced me to novel techniques like carb cycling and glycogen
tuning, which helped me keep my gains while shredding fat. Not only did he share the
methods, but Rich was also there for support 24/7 — super approachable, easy to reach,
and genuinely invested in helping you succeed. He’s just a really friendly, fun guy to
work with."
Transcript:
"I’ve mainly been working with Rich on rehab and muscle balancing. Unlike a lot of trainers, he has a
great depth of knowledge and experience in this area and has also been very willing to
research specific points for me. Apart from his trainer skills, Rich’s other superpower
is his dedication. He constantly amazes me with his level of discipline and commitment
to what he does."