ℹ️ 4% of men are "muscular"

ℹ️ 1.5% of men have "six-pack abs"

ℹ️ 0.06% of the population have both

Stop Feeling Invisible in Your Own Body

    • ⚠️ Your metabolism isn't what it used to be
    • ⚠️ You're tired of feeling invisible in your own body
    • ⚠️ Your metabolism isn't what it used to be
    • ⚠️ You look in the mirror and don't recognize yourself
    • ⚠️ Ready to command respect when you walk into a room
    • ⚠️ Tired of feeling overlooked and underestimated
    • ⚠️ Want to be the guy people notice and remember?"

Real Men, Real Results - No Gym Bros Here

  • ✅ Getting compliments from their spouse again
  • ✅ Having energy to play with kids Feeling confident in business meetings
  • ✅ Looking good in clothes again
  • ✅ Having energy to play with kids
  • ✅ Feeling confident in business meetings

transform my body now

Reclaim Your Prime - Look & Feel 10 Years Younger

  • ✅ Look and feel like you did in your 20s (but stronger)
  • ✅ Build the body that commands respect in the boardroom and bedroom
  • ✅ Reclaim your energy and strength without living in the gym

Me Rich Anthony - Your strength coach

"I'm Rich, and I created this system after my own transformation at 43. After helping friends and colleagues achieve similar results, I realized most programs ignore what actually works for busy professional men. This system is everything I wish I'd had when I started - avoiding the break-fix cycles and burnout while maintaining a consistent physique year-round."

  • Health & Fitness Education – Personal Trainer
  • Poliquin Group – Hypertrophy Training Program Design
  • Precision Nutrition – Nutrition Coach

transform my body now

But I Don't Have Time/Energy/Hope...

  • ⏰ Time-efficient workouts - just 45 minutes, 3-4x per week fits into any busy schedule
  • 🎯 Science-backed system that actually works - no more guessing or wasted effort on random programs
  • 💪 Designed specifically for men who haven't trained in years - your body is capable of building muscle at any age when given the right environment
  • 💰 Lifetime access for the cost of just 5 personal training sessions - plus ongoing updates, community support, and direct access to expert guidance when you need it

My offer and promise to you

  • ✅ Structured strength workouts
  • ✅ Pyramid training approach, starting with a solid base and building upon that as your knowledge and experience grows
  • ✅ Designed for men 30+ to build lean mass and drop fat
  • ✅ Easy to follow. No guesswork. No in person coaching required.
  • ✅ Access to myself and the training community
  • ✅ Guaranteed results or your money back

Training Guide

  • ✅ Plans that focus on maximises strength and growth without excessive fatigue
  • ✅ Joint stability exercises to support knees, hips, shoulders & spine
  • ✅ Time-conscious programming — workouts done in 45 mins

transform my body now

Nutrition Guide

  • ✅ Simple Nutrition That Works
  • ✅ No strict meal plans. No macro obsession
  • ✅ Science-backed calorie & protein targets
  • ✅ Easy meal structure options
  • ✅ Habit strategies for busy guys

Who It’s For

  • ❓ You’re 30+ and tired of guessing what to do
  • ❓ You want a program that works — without needing 1-on-1 coaching
  • ❓ You’re done with random workouts and want a real plan
  • ❓ Ideally you already know the basics of strength training and your way around a gym -- but no problem I've got your back
  • ❓ Natural physique builders -- no performance engancing drugs or supplements required (unless your medical reasons or due to nutrient deficiences)

Your Prime Years Aren't Behind You - They're Ahead

  • 💲600 One-Time
  • ✅ Lifetime access
  • ✅ Full access from day one
  • ✅ Instant delivery
  • ✅ Direct access to myself and the community
  • 🚫 No upsells. No subscriptions. No BS -- pure results or money back!